Rajesh brings 24+ years of retail and brand transformation experience, blending structured marketing systems with consumer insight and digital integration.

New Delhi: India’s premium retail industry has a new senior marketing appointment. Rajesh Sethuraman has joined Marks & to lead its India marketing mandate, as the brand sharpens its omnichannel consumer strategy and expands digital engagement.

His appointment comes at a moment when India’s retail marketing is being redefined by category depth, personalization, and connected customer journeys across physical and digital touchpoints.

Over the past few years, M&S India has steadily strengthened its marketing and digital infrastructure while maintaining its legacy of quality and trust. The company’s marketing initiatives focus on curated seasonal wardrobe storytelling, product-first communication rather than discount-first messaging, and localized retail activations that mirror the priorities of each market.

On the omnichannel and digital retail front, M&S India has prioritized meaningful digital evolution over short-term disruption. Its direct-to-consumer commerce on the website has been expanding in capabilities beyond a catalog experience to a stronger retailing channel backed by seasonal product storytelling and digital look-books. Assisted shopping through WhatsApp was introduced to support guided product browsing and personalized selection.

Sparks loyalty — its global membership program — has also been extended to India, focusing on rewards, personalization, and higher repeat engagement.

Digital marketing investments increasingly lean into mobile-first product films, category-led campaigns for lingerie, winter wear, and festive wardrobes, store-to-digital inventory visibility, and low-frequency but high-impact influencer collaborations that tie back to product credibility and lifestyle relevance — not standalone spectacle.

Rajesh brings 24+ years of retail and brand transformation experience, blending structured marketing systems with consumer insight and digital integration.

In his most recent role, he led marketing at Blackberrys Menswear, where his mandate was to modernize consumer perception through category-first campaigns, loyalty reinforcements, and consistent consumer experiences across digital and store networks.

His career spans India’s early organized retail years, deep consumer activation frameworks, rapid scale-up retail phases, and digital-first brand reinvention. Between 2018 and 2022, he led marketing for the family fashion value-brand Easybuy at Landmark Group, shaping store-launch playbooks, segmentation, and local-language marketing.

From 2014 to 2018, Rajesh served in retail marketing leadership at Vishal Mega Mart during one of its fastest scale-up periods, helping build structured marketing calendars and frameworks for new-store communication and mass shopper outreach.

His early career (2001–2010) includes retail and consumer marketing roles, with key experience at Spencer's Retail, and foundational roles at Reliance Industries Ltd., Titan Industries Ltd., and India’s first telecom retail rollout era at RPG Cellular Services Ltd..

Across this arc, his work has always focused on creating long-running platforms that unify consumer behavior, marketing cadence, loyalty, and digital experiences.

Marks & Spencer today operates 90+ stores across nearly 40 cities, retailing apparel, lingerie, beauty and curated food through premium malls, retail hubs and select high streets.

In his new role, industry watchers expect Rajesh to play a key role in scaling category-first consumer storytelling, fueling digital-first marketing narratives built for mobile audiences, deepening consumer lifecycle engagement, and strengthening loyalty-led repeat momentum across stores and online retail networks.