Mittal will now spearhead VERO MODA’s business strategy, brand positioning, and growth initiatives in the Indian market

Bengaluru: Bestseller India has appointed Manika Mittal as the new Business Head – India for VERO MODA, strengthening the brand’s leadership as it deepens its presence in the country.

"A new chapter begins at VERO MODA as we welcome Manika Mittal as our new Business Head. With nearly two decades of industry experience and a proven track record of leadership, Manika brings a strategic vision and deep market insight to guide the brand into its next phase of growth," Bestseller India wrote in a LinkedIn post on Wednesday.

Mittal joins from Myntra, where she served as a Senior Director and Head of International & Omni channel Brands, leading strategy, marketing, and merchandising for some of the world’s most recognised fashion labels on India’s largest online fashion platform. During her tenure, she played an instrumental role in signing, launching, and scaling global brands such as MANGO, Next, Abercrombie & Fitch Co., Hollister Co., and Trendyol. She also developed structured India-entry roadmaps and built integrated go-to-market plans across online and offline retail channels.

With over 18 years of experience across Myntra, Aditya Birla Group, More Retail, and Madura Garments, Mittal has built her career on strategy-led growth, consumer insight-driven planning, and omnichannel expansion. A graduate in design and apparel technology from NIFT, with further specialisation in business strategy from ISB, she brings a strong blend of product, consumer, and commercial expertise to her new role.

Mittal will now spearhead VERO MODA’s business strategy, brand positioning, and growth initiatives in the Indian market.