Gurugram-based Smartworld Developers has entered the Noida market with the acquisition of a ~6-acre land parcel in Sector 98 for a planned mixed-use development

Gurugram-based Smartworld Developers has announced its foray into Noida with the acquisition of a roughly 6-acre land parcel in Sector 98, where it plans to launch a mixed-use development comprising branded residences, high-street retail and serviced homes.

The land, located along the Noida Expressway, was secured through an auction for ₹414 crore, and the project’s estimated sale value is expected to exceed ₹3,000 crore.

“Entry into Noida is a significant milestone for Smartworld Developers as we further strengthen our presence in the NCR region. Noida’s rapidly evolving infrastructure and its growing importance as a key real estate hub offer immense potential,” Ashish Jerath, president, sales and marketing, Smartworld Developers told Hindustan Times Real Estate.

“Approvals are under process and we are hopeful of launching the project within a month,” he said.

The company said the project’s total development cost, including land and construction, is about ₹2,000 crore, with an estimated topline of around ₹3,000 crore.

Smartworld is in advanced discussions with a leading global hospitality and lifestyle brand for a collaboration on the project, aiming to introduce a world-class branded residence experience to Noida. A formal announcement is expected soon.

Jerath said that Noida has evolved from being viewed as Gurugram’s “poor cousin” to an emerging luxury hub, driven by superior infrastructure, the upcoming Noida International Airport, and rising demand from South-East and East Delhi. While Gurugram attracts inward migration from West, North and South Delhi due to its job market and high-rise ecosystem, Noida sees strong organic demand from affluent business families and professionals in its feeder markets.

Smartworld sees deep, unmet demand for premium housing in Noida in the ₹8–10 crore bracket, where prices range from ₹25,000 to ₹35,000 per sq ft. The Sector 98 development is expected to be launched shortly and delivered in about four years.

The company also notes a broader shift among younger homebuyers, who increasingly prefer fully managed luxury apartments over standalone floors in Delhi, a trend that Smartworld believes will further support demand for its Noida project.