In his new role, Madan will oversee end-to-end business operations, drive strategic growth initiatives, strengthen customer experience, and lead key commercial and operational functions across the brand

Bengaluru: Online bakery brand Bakingo has announced the appointment of Naveen Madan as its new Chief Business Officer (CBO), the company said on social media.

With over 30 years of leadership experience in the food and beverage (F&B) and retail sector, Madan joins the company at a time when Bakingo is accelerating its expansion and sharpening its customer-experience vision.

In his most recent role, he served as Vice President – Retail at Haldiram Foods International Ltd, where he led the brand’s retail expansion and operational strategy. Before this, he held leadership positions across several major consumer brands, including OYO, Keventers, Costa Coffee India, Devyani International, Cinnabon India, Reliance Retail, Javagreen, Pizza Hut, and ITC Hotels. 

As CBO at Bakingo, Madan will oversee end-to-end business operations, drive strategic growth initiatives, strengthen customer experience, and lead key commercial and operational functions across the brand. His mandate also includes guiding market expansion, enhancing operational efficiencies, and fortifying the company’s omnichannel presence.

Bakingo, a celebration-first digital-native bakery brand, was Founded in 2016 by Shrey Sehgal, Suman Patra, and Himanshu Chawla. The company now operates in over 50 cities, completing around 20,000 deliveries daily and reaching approximately 600,000 consumers each month.