Women's hormonal health brand MyOva has entered the functional hot drinks category with the launch of Magnesium Nightcap, a magnesium-rich hot chocolate designed to support women experiencing sleep disruption linked to hormonal changes.

The new product reflects growing consumer demand for functional foods and beverages that address specific health concerns, with the women's wellness market continuing to gain momentum across retail channels.

Positioned as an evening wellness ritual rather than a conventional sleep aid, Magnesium Nightcap has been formulated to support the nervous system, stress response and hormonal balance factors that can influence sleep quality during menstrual cycles, perimenopause and other stages of hormonal transition.

At the heart of the formulation is Magnesium Bisglycinate, a highly bioavailable form of magnesium selected for its absorption profile and digestive tolerance. The product also contains Vitamin B6, which contributes to normal nervous system function, hormonal regulation and the reduction of tiredness and fatigue.

Additional ingredients include L-Glycine, an amino acid associated with relaxation and sleep quality, Montmorency Cherry Extract, a natural source linked to supporting the body's sleep-wake cycle, and a blend of botanicals including Lavender, Chamomile and Reishi Mushroom. The formulation is further enhanced with prebiotic chicory-derived inulin and the probiotic strain ActiBio Bacillus coagulans, reflecting increasing consumer interest in the relationship between gut health and overall wellbeing.

Leila Martyn, Founder of MyOva, said: "I wanted to create something with real evidence behind it, not just another calming blend. For so many women, exhaustion and broken sleep aren't habit problems, they're hormonal ones – so I built something that actually addresses it."

The launch represents a strategic extension of MyOva's portfolio beyond traditional supplements and into functional beverage formats, tapping into demand for products that combine convenience, ritual and targeted health support.

The product is vegan-friendly and free from unnecessary fillers, aligning with broader clean-label trends shaping the functional nutrition market. Consumers are advised to mix one 12g serving with hot water or milk approximately 30 to 60 minutes before bedtime.

Founded by Martyn following her own experience of living with polycystic ovary syndrome (PCOS), MyOva has established itself within the women's health category through science-led nutritional products targeting conditions including PCOS, PMDD, endometriosis, fertility, pregnancy and menopause support.

With consumers increasingly seeking personalised wellness solutions and functional products tailored to specific life stages, the launch of Magnesium Nightcap highlights the growing convergence of nutrition, convenience and targeted health support within the food and beverage sector.