Badshah now sells pizza with Ghost Kitchens, enters Domino’s turf with Badboy Pizza
Post by Admin on Saturday, Jul 05, 2025
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Badshah is entering India's QSR market with Badboy Pizza. It is a mass-premium pizza brand blending Indian and global flavors. The launch is in partnership with Ghost Kitchens India. They aim to open 50 outlets across India's metros in three years. The brand targets ₹150 crore in annual revenue. The menu features international and Indian-inspired pizzas.
Rapper and entrepreneur Badshah has forayed into India’s fast-growing quick service restaurant (QSR) space with the launch of Badboy Pizza, a mass-premium pizza brand that the company said blends Indian flavours with global styles. The launch is in partnership with Ghost Kitchens India, a cloud kitchen-led food and beverage company founded by Karan
The brand debuted its flagship boutique outlet in Mumbai’s Andheri, backed by a viral pre-launch campaign showing Badshah in a dramatic spat ending with a pizza slap—designed to push its tagline “Pizza that slaps.”
Badboy Pizza aims to open 50 outlets across India’s five largest metros in three years. With a hybrid model of dine-in and cloud kitchens, it is targeting an annual recurring revenue (ARR) of ₹ ..
Each pizza experience is priced at an average of ₹400 per person. The brand promises to deliver what it describes as a consistent, elevated and authentic pizza experience that mirrors Badshah’s personal identity — “desi, chic and unapologetically authentic.”
Badboy Pizza aims to open 50 outlets across India’s five largest metros in three years. With a hybrid model of dine-in and cloud kitchens, it is targeting an annual recurring revenue (ARR) of ₹ ..
Each pizza experience is priced at an average of ₹400 per person. The brand promises to deliver what it describes as a consistent, elevated and authentic pizza experience that mirrors Badshah’s personal identity — “desi, chic and unapologetically authentic.”
Drawing upon diverse culinary experiences from my travels over the years, my vision was to forge a brand that embodies international quality while resonating deeply with homegrown appeal. Partnering with Karan Tanna and Ghost Kitchens ensures we’re building not just a brand, but a truly world class and accessible culinary experience,” Badshah said.
Ghost Kitchens India, which handles over 1.2 lakh orders per month and operates 12 brands including Starboy Pizza and New York Waffles, raised ..
Ghost Kitchens India, which handles over 1.2 lakh orders per month and operates 12 brands including Starboy Pizza and New York Waffles, raised ..
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