The new flagship showcases extensive collections from both brands, targeting young, style-conscious consumers. It also serves as a hub for technology-driven personalized shopping

Bengaluru: Highlander and Tokyo Talkies, two fast-growing fashion brands under Brand Studio Lifestyle, have launched their largest flagship store, a 12,000 sq. ft. outlet at JP Nagar, Bengaluru. This marks the 40th store for the company, which began its offline journey in February 2024 with a 600 sq. ft. outlet in Ahmedabad.

Brand Studio Lifestyle plans to scale up to 75 exclusive brand outlets (EBOs) across India by March 2026, alongside expanding Shop-in-Shop formats across 600 points of sale in large format stores (LFS) and multi-brand outlets (MBO).

The new flagship showcases extensive collections from both brands, targeting young, style-conscious consumers. It also serves as a hub for technology-driven personalized shopping.

Commenting on the launch, Shyam S. Prasad, CEO of Brand Studio Lifestyle, said “This flagship store is a mega platform to showcase the breadth of the latest trending styles launched each month. Customers have the opportunity to explore the best in global fashion in this vast space and experience the fashionable assortment on offer.”

"Going forward, we have a mix of large flagship stores of 8,000–12,000 sq. ft. and mid-sized stores ranging from 2,000–3,000 sq. ft. Our recent launches in the UAE are also quite large, underscoring our ambition for both national and international expansion," he added.

Highlander and Tokyo Talkies are available on leading e-commerce platforms, quick-commerce apps, and through Getketch.com and the Ketch app, reaching more than 20,000 pincodes with a customer base of over 3 million.