Details of FoodBev Events' 22nd annual Global Water Drinks Congress have been announced, with the theme ‘Improving Hydration’.

“This is because, even though the global market for water drinks continues to grow strongly, most of us still aren’t drinking enough,” commented event organiser Richard Hall, chair of FoodBev Media. “The industry already offers so many outstanding natural waters and is now innovating with an impressive range of functional and enhanced options.”

The event will take place on 11-13 November in Budapest, Hungary, offering a complete overview of market trends, innovations and key issues, alongside extensive networking for business leaders from producers, suppliers and advisers.

Speakers include both well-known and emerging international companies, from Coca-Cola and Danone to Alma and Niagara. Regional leaders include Mattoni from the Czech Republic, Narang from India and Malaysia's Spritzer. Functional waters will be represented by Electrolit and Water Plus Supplements. Market insight specialists Circana and Europanel will share the latest category data and analysis.

The conference programme offers a comprehensive range of strategic content, with sessions covering global market outlook, leading brand development, regional powerhouses, breakthrough innovation, water access, packaging and sustainability, enhancing hydration, and latest innovations.

Other highlights include a visit to Hungary’s market leader Szentkiralyi, a gala dinner celebrating the 2025 Global Water Drinks Awards and a special focus on India’s rapidly expanding market – including the rise of quick commerce.

The Congress is sponsored by Platinum Sponsor One Water Global and Silver Sponsor AF Compressors.

For full programme and booking details, go to www.foodbevevents.com.

 For further information, please contact: Richard Hall, chair, FoodBev Media Ltd at richard.hall@foodbev.com