The flagship enhances the customer experience with a dedicated children’s corner and a bespoke customisation lounge for personalised heirlooms, ensuring a seamless and memorable journey for clients of all ages

New Delhi: Doodles by Purvi, the luxury jewellery label by Purvi Sanghavi, has launched its first flagship store at Mumbai’s iconic Kala Ghoda, Fort. Known for redefining luxury jewellery for children, the brand now offers a curated collection for both children and adults in an elegant, immersive retail space.

The store reflects Doodles by Purvi’s philosophy of craftsmanship, purity, and bespoke design, blending vintage textures with soothing pastel tones. Customers can explore pieces ranging from INR 15,000 to INR 1,50,000, including signature children’s classics, personalised necklaces, bracelets, and adult collections such as rings, bracelets, and kurta/lapel pins. All jewellery is hallmarked and hypoallergenic.

Purvi Sanghavi, Founder, said, “The opening of our Kala Ghoda flagship is a proud moment. It brings to life nine years of passion, craftsmanship, and trust. The store is not just a retail space but a celebration of our patrons’ love and an invitation to experience Doodles by Purvi in its truest form.”

The flagship enhances the customer experience with a dedicated children’s corner and a bespoke customisation lounge for personalised heirlooms, ensuring a seamless and memorable journey for clients of all ages.

Founded by Purvi Sanghavi, Doodles by Purvi is a fine jewellery brand specialising in safe, hallmarked, hypoallergenic jewellery for children and adults. The brand combines legacy craftsmanship with contemporary designs, offering timeless pieces that celebrate artistry, memory, and elegance.