The move marks RCPL’s first comprehensive foray into packaged foods, beginning with a portfolio spanning noodles, jams, ketchups, sauces a
Bengaluru: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), has announced its entry into the packaged foods segment with the relaunch of SIL, a 75-year-old legacy foods brand, positioning it as its flagship offering in the category.
Revamped with a contemporary identity, SIL has been repositioned to cater to modern Indian households while retaining flavours associated with the brand’s legacy. As RCPL’s flagship foods brand, SIL will anchor the company’s broader foods portfolio and future expansion plans in the segment.
Ketan Mody, Executive Director, Reliance Consumer Products Limited, said, “The relaunch of SIL represents a significant milestone in RCPL’s growth journey as we make our first comprehensive entry into the packaged foods space. By introducing SIL as our flagship foods brand, and expanding it across noodles, jams, ketchups, sauces and spreads, we aim to build a strong and accessible foods portfolio for every household. SIL embodies the perfect blend of heritage and innovation, enabling us to bring high-quality, value-driven food products inspired by India, meant for the world.”
The refreshed SIL portfolio includes four noodle variants — Masala, Atta with Veggies, Korean K-Fire and Chow-Chow — with prices starting at ₹5. The ketchup range, made from real tomatoes and free from artificial ingredients and synthetic colours, starts at ₹1. The mixed fruit jam, made using eight fruits with 22 per cent higher fruit content, is available in 100g, 200g and 500g packs, starting at ₹22.
According to the company, the revamped portfolio is backed by consumer research and developed using natural, quality ingredients, combining modern convenience with familiar flavours.
For over seven decades, SIL has been present in Indian households. The relaunch is aimed at scaling the brand nationally as RCPL builds out its packaged foods business.
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