The company said the new store marks a step in its expansion in North India, with Delhi identified as a key market for growth

Bengaluru: Watch retailer JUST IN TIME has appointed Bollywood actor Ayushmann Khurrana as its brand ambassador, coinciding with the launch of its flagship boutique in Connaught Place.

The new store, spread across 3,000 sq. ft. over two levels, is among the brand’s largest formats and features dedicated brand zones and a contemporary retail layout designed to offer an immersive watch discovery experience.

Khurrana inaugurated the boutique alongside Raju Chheda and Ronak Shah at a launch event attended by media, influencers and industry partners.

Speaking about the partnership, Raju Chheda, Founder and Managing Director of JUST IN TIME, said, “We are proud to welcome Ayushmann Khurrana to the JUST IN TIME family. He represents credibility, individuality and a modern Indian voice that resonates with audiences across the country. As we continue expanding into key markets like Delhi, this partnership reflects our commitment to building a brand that customers trust for quality timepieces and authentic service.”

Ronak Shah, CEO of JUST IN TIME, added, “The launch of our Connaught Place flagship is an important step in our national growth journey. Delhi is a key market for us, and this boutique reflects the scale and retail experience we want to bring to customers across India. With Ayushmann joining us as Brand Ambassador, we look forward to strengthening the brand’s connect with a new generation of watch buyers.”

Commenting on the association, Khurrana said, “Watches are deeply personal. They reflect time, identity and moments that matter. JUST IN TIME has built a reputation for trust and authenticity, and I’m excited to be part of a brand that continues to shape how people discover and experience watches in India.”

Founded in 2006 in Mumbai, JUST IN TIME currently operates over 85 boutiques across more than 18 cities in India and serves over 15 million customers nationwide. The retailer is an authorised partner for over 50 international watch brands, including Rado, Longines, Tissot, Seiko, and Versace.

The company sells its products through its offline retail network and its online platform.