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Pernod Ricard has confirmed the completion of two previously announced transactions that further streamline its wine operations in California and focus on premium international spirits and champagne.

 

Last December, the group announced that it sold its Mumm sparkling wine activities in the US, excluding champagne, to Trinchero Family Wine and Spirits. The deal includes Mumm Sparkling California, Mumm Napa and DVX.

 

In a parallel move, Pernod Ricard has also completed the divestment of its Kenwood winery operations in Sonoma, California, to F Korbel & Bros. The transaction includes around 20 acres of vineyards, production facilities, a visitor centre and the Kenwood trademarks

 

Acquired by Pernod Ricard in 2014, Kenwood has produced premium Sonoma wines since 1970, primarily distributed across the US market.

 

The dual transactions underscore Pernod Ricard’s continued shift away from still and sparkling wine assets, following the divestment of its strategic international wine portfolio in April 2025.

 

The company stated that the moves will allow it to concentrate resources on higher-growth, higher-margin segments within its core spirits and champagne categories.

 

The disposals also reflect ongoing efforts to simplify the group’s operational footprint in California, while maintaining a disciplined approach to portfolio management. Pernod Ricard emphasised that such actions are aligned with its long-term objective of delivering sustainable value to stakeholders.

 

For Trinchero Family Wine and Spirits, the acquisition strengthens its already extensive portfolio of more than 50 wine and spirits brands. The Napa Valley-based company, founded in 1948, has grown into one of the top five US wineries through a combination of vineyard investment, technological advancement and strategic partnerships.

 

Meanwhile, F Korbel & Bros adds Kenwood to its portfolio as it continues to expand its presence in premium still wines alongside its core sparkling and brandy offerings.

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