The store has been designed as an interactive space, allowing customers to experience Loopie’s product range firsthand through live demonstrations and assisted exploration. The portfolio includes strollers, car seats, diaper bags, and accessories.

Speaking at the launch, Akriti Gupta, Founder & CEO, Loopie, said, “Expanding offline allows us to offer parents a more immersive, hands-on experience of our wide range of products. Our intention was also to create a space where parents can engage with our products in a truly experiential and sensorial way, from seeing the details up close, experiencing the products, and understanding their functionality firsthand. Our association with Broadway also aligns well with our focus on reaching modern, design-conscious families. Going forward, we aim to continue growing our presence across markets while strengthening our product portfolio.”

With this launch, Loopie is strengthening its offline presence, complementing its existing footprint across multi-brand baby stores such as iBaby, GreenBell, and Mom Store in cities including Delhi NCR, Mumbai, Bengaluru, Ahmedabad, Chennai, Hyderabad, Indore, and Kolkata.

The brand also maintains a strong online presence across platforms including Amazon, Flipkart, FirstCry, Myntra, Ozi, and Nykaa, in addition to its own website.

Loopie recently gained visibility after featuring on Shark Tank India and has expanded its product portfolio with new stroller colourways, reinforcing its positioning at the intersection of functionality and design.

The company now plans to expand its physical retail footprint across key urban markets while continuing to focus on product-led growth.