S&N by Shantnu Nikhil, positioned as a Prestige Prêt line, translates the couture house’s design language into a contemporary occasionwear wardrobe. The collection features over 500 styles across menswear and womenswear, including shirts, kurtas, dresses, and gowns, with prices starting at ₹12,500.

Myntra has also exclusively launched SNCC on its platform, expanding its menswear lifestyle portfolio. Inspired by cricket culture, the collection includes over 70 styles such as polos, sweatshirts, jackets, and trousers, with prices starting at ₹3,500.

Commenting on the launch, Venu Nair, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “At Myntra, we continue to strengthen our Luxe portfolio with brands that are shaping contemporary fashion consumption in India. The launch of S&N by Shantnu Nikhil, along with the introduction of SNCC on an e-commerce marketplace for the first time ever, reflects the growing customer appetite for designer-led fashion. This partnership enables us to bring the brand’s distinct design philosophy to a wider audience across the country, while further strengthening Myntra’s position as a preferred destination for premium fashion.”

Speaking on the launch, Shantnu and Nikhil said, “S&N by Shantnu Nikhil and Shantnu Nikhil Cricket Club represent two distinct yet connected expressions of our design philosophy, one rooted in modern celebration, the other in cultural lifestyle codes. With Myntra Luxe, we are able to extend both narratives to a wider audience, making our design language more accessible while retaining its intent, structure, and individuality.”

Myntra said its Luxe segment has been witnessing 50% year-on-year growth, driven by demand across categories such as luxury apparel, wedding collections, accessories, and beauty. While metros remain key markets, the platform is also seeing traction from cities including Pune, Jaipur, Lucknow, and Ahmedabad.