The campaign is aimed at Gen Z consumers and focuses on themes of individuality and self-expression, positioning the product as a versatile grooming solution aligned with evolving consumer preferences.

Philips OneBlade features proprietary OneBlade technology, enabling trimming, edging and shaving through a single device. The product is designed to reduce the need for multiple grooming tools while offering a skin-friendly alternative to traditional razors.

Speaking on the association, Smit Shukla, Country Head – Philips Personal Health, said: "Gen Z has rewritten the rules of grooming on their own terms, and OneBlade was built to match that energy, delivering the flexibility and performance that fits how they actually live. Ahaan is one of the most genuine and influential young voices in India right now and bringing him on board as Brand Ambassador reflects our confidence in OneBlade's trajectory and our commitment to being the grooming brand Gen Z reaches for."

Commenting on the association, Ahaan Panday, Brand Ambassador – Philips OneBlade, said: “For my generation, grooming is more about expressing who you are. That’s why this partnership with Philips grooming feels natural. OneBlade keeps up with the way we live -fast, dynamic, and always evolving. ‘Built Different’ is more than a campaign; it’s a mindset that celebrates individuality and the confidence to do things your own way. I’m excited to be part of a movement that encourages young people to own their style without compromise.”

The product is available across e-commerce platforms including Amazon and Flipkart, as well as quick-commerce and offline retail channels such as Croma, Reliance Digital and Vijay Sales.