Snack manufacturer Pladis is bringing together two of its best-known brands with the launch of limited-edition McVitie’s Digestives Jaffa Cakes flavour biscuits.

The new product combines the traditional McVitie’s Digestive base with a Jaffa Cakes-inspired orange chocolate flavour layer, as the company looks to capitalise on growing consumer demand for nostalgic and crossover snack innovations.

According to Pladis, the launch also playfully reignites the long-running debate over whether Jaffa Cakes are cakes or biscuits – a discussion that has become part of British food culture over the years.

Daniel Shemoon, marketing manager at Pladis UK&I, said “The debate about whether Jaffa Cakes are biscuits or cakes has been ongoing across the UK for a long time, and we’re well aware of the nation’s Jaffa Cakes biscuit believers. This new launch is driving excitement through collaboration, bringing together two of our much-loved British classics – a delicious treat for those looking to enjoy the best of both worlds.”

The limited-edition biscuits launched exclusively in Sainsbury's this month with a recommended retail price of £2.35, before rolling out more widely across grocery, wholesale and convenience channels from 29 June 2026.

The launch reflects a wider trend across the sweet snacking category, where established brands are increasingly using flavour mash-ups, limited editions and heritage collaborations to drive consumer engagement and incremental sales.

Founded in 2016, Pladis owns a portfolio of major snacking brands including McVitie’s, Jacob’s, Carr’s and Flipz. The company operates 27 bakeries across 11 countries and is a category leader in both sweet and savoury biscuits in the UK.