Reliance Retail's premium fashion and lifestyle brand AZORTE has expanded its presence in North India with the launch of its first store in Chandigarh, located at Nexus Elante Mall.

The new outlet marks AZORTE's 44th store in India and is part of the brand's ongoing retail expansion strategy. The store is designed to combine fashion with technology-led shopping, offering customers an immersive and seamless retail experience.

The launch was inaugurated with a ribbon-cutting ceremony by actor Tania, who also interacted with shoppers during a meet-and-greet session at the store.

The Chandigarh store houses AZORTE's portfolio across womenswear, menswear, kidswear and accessories, featuring collections inspired by global fashion trends while catering to Indian consumers.

As part of its technology-led retail format, the store is equipped with several digital features, including RFID and QR code technology for inventory visibility and assisted shopping, Smart trial rooms offering personalised styling recommendations and  Self-checkout counters for a faster shopping experience.

With the Chandigarh launch, AZORTE aims to strengthen its presence in North India and expand its reach among consumers seeking a technology-enabled fashion retail experience.