This expansion forms part of Soch’s broader international growth strategy, with plans to open 2–3 additional locations in the next three to five years and introduce local e-commerce operations in Malaysia

New Delhi: Soch has announced its strategic expansion into Malaysia with the simultaneous opening of three stores in Klang, Johor Bahru, and Kuala Lumpur. This milestone marks Soch’s official entry into Southeast Asia and underscores the brand’s commitment to bringing Indian ethnic fashion to a global stage.

The Malaysia expansion follows Soch’s successful international debut in Canada, highlighting the brand’s accelerating global ambitions. With over 175 stores across 68 Indian cities, Soch now takes its signature collection of sarees, salwar suits, kurtis, lehengas, and fusion wear to international markets that have strong Indian diaspora communities.

“Soch has always been about making Indian ethnic wear aspirational yet accessible. Malaysia allows us to carry that promise overseas in a market that understands celebration, heritage, and community at its core,” said Vinay Chatlani, Co-founder and CEO, Soch Apparels Pvt. Ltd. “With these stores, we are laying the foundation for Soch to be recognised not just as India’s ethnic wear leader, but as a global brand with contemporary cultural relevance.”

The three-store launch demonstrates Soch’s confidence in the Malaysian market and its long-term commitment to building a meaningful international presence. Operated through a franchise partnership with Venturist Sdn. Bhd., a Malaysia-based retail company with deep local expertise, the new stores will offer curated collections tailored to the tropical climate and regional festivities, while retaining Soch’s signature design sensibility.

This expansion forms part of Soch’s broader international growth strategy, with plans to open 2–3 additional locations in the next three to five years and introduce local e-commerce operations in Malaysia. The brand is also exploring new market opportunities across Southeast Asia, the Middle East, the UK, and the US.

Recognised as the Best Ethnic Fashion Retailer of the Year (2023 and 2024) by the Industry of Retail & eCommerce (IREC), Soch continues to strengthen its position as India’s most trusted name in ethnic fashion—built on the pillars of quality, craftsmanship, and accessibility.

The three Malaysian stores are now open and welcoming customers at:

• Soch at Brickfields, Kuala Lumpur: 78, Jalan Tun Sambanthan, Brickfields, 50470 Kuala Lumpur

• Soch at Johor Bahru: 90, Jalan Wong Ah Fook, Bandar Johor Bahru, 80000 Johor Bahru

• Soch at Klang: 51, Jalan Tengku Kelana, Kawasan 1, 41000 Klang