Bengaluru: Fashion and lifestyle brand WROGN has opened its fifth store in Bengaluru, located in Lulu Mall Bengaluru, marking another step in the brand’s expanding offline footprint in the city.

The announcement was made in a LinkedIn post by Charles Williams, Leasing Manager at Lulu Malls India, who shared his excitement over the brand’s latest launch and called it “another milestone in WROGN’s growing retail presence.”

The outlet at Lulu Mall is expected to bolster the brand’s reach in Bengaluru’s retail landscape and complement its omnichannel strategy, creating a stronger touchpoint for customer experience.

The retailer's other stores in Bengaluru are located at HSR Layout, Indiranagar, Jayanagar, and Jala Hobli.

WROGN is co-created by cricket icon Virat Kohli and launched by Universal Sportsbiz Pvt Ltd. The brand offers a range of men’s casual wear, footwear and accessories, and is aimed at the youthful, style-conscious consumer. In 2024, Aditya Birla Fashion and Retail (ABFRL) acquired a significant stake in the company through its subsidiary TMRW.